Our story

About Us

Meet the team

Michael McAdam
Michael McAdam

Business graduate with over 18 years experience and a proven track record in sales, marketing, agency and distributor roles. Successfully managed, launched & developed both domestic & international brands including a wide variety of  premium spirits, the UK’s biggest FMCG brand & other leading brands. Proven ability to build brands and an extensive spectrum of meaningful commercial relationships across the working environment throughout the UK, USA, EMEA & Australasia.

James Fowler
James Fowler​

Over 20 years drinks industry experience. During my career I’ve held a variety of roles and have experience in brand and channel strategy, UK and international distributor management, On and Off trade account management, brand building, leadership and project management.

Why choose
S.E.A Spirits?

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Number of years combined experience in alcoholic beverages in UK / EMEA & Australasia

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Premium spirit brands both have successfully been involved with to date

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Number of years both spent building Patrón Spirits portfolio with fantastic results

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Total number of years both founders have worked in distribution, sales and marketing

Kinahan's Gift Box
Quick Brown Fox

How it
all started

A Scotsman and Englishman join forces with an Australian and S.E.A. Spirits set up to take Brookie’s Gin international & launch in the U.K.

During 5 years in the spirits industry in Australia, Michael and Eddie worked together for SouthTrade International who imported & distributed Bruichladdich & The Botanist.

The legendary master distiller Jim McEwan meets Eddie and Michael in Australia as he embarks on a sell-out national tour.

During the highly successful tour Jim learns about the incredible story of Brook Farm, the rainforest regeneration and the unique botanicals that grow in the region.

Eddie & Jim co-found Cape Byron Distillery and Brookie’s Gin is born.

Around the same time, Michael moves back to the UK and meets James met through working for Patrón Spirits International.

We both shared a dream of setting up our own spirits business and now here we are with S.E.A. Spirits and a fantastic bunch of brands and people we love working with!

Family all around
the world

World Map