Meet the team
Business graduate with over 18 years experience and a proven track record in sales, marketing, agency and distributor roles. Successfully managed, launched & developed both domestic & international brands including a wide variety of premium spirits, the UK’s biggest FMCG brand & other leading brands. Proven ability to build brands and an extensive spectrum of meaningful commercial relationships across the working environment throughout the UK, USA, EMEA & Australasia.
Over 20 years drinks industry experience. During my career I’ve held a variety of roles and have experience in brand and channel strategy, UK and international distributor management, On and Off trade account management, brand building, leadership and project management.
Number of years combined experience in alcoholic beverages in UK / EMEA & Australasia
Premium spirit brands both have successfully been involved with to date
Number of years both spent building Patrón Spirits portfolio with fantastic results
Total number of years both founders have worked in distribution, sales and marketing
Years working in the hospitality industry
Years working in Global Supply Chain & Logistics
Years working in Operations & Finance
S.E.A. spirits was born as a joint venture, result of the passion for premium spirits of a Scotsman and Englishman who set up to take an Australian (their 1st brand) international & launch in the U.K. Michael and James worked together in previous international spirits roles and came to realise they shared the dream of setting up their own alcohol business and made the big jump with both feet in 2018.
Connections had already been built over time when Michael worked with Eddie Brook in Australia on various spirit brands including Bruichladdich and The Botanist. Through these incredible brands, both met Jim McEwan – the only distiller in the world to win Master Distiller of the year three times and in 2014 was given a Hall of Fame lifetime achievement award!
A couple of years later Eddie and Jim become the co-founders of Cape Byron Distillery in Australia and soon after Brookie’s Gin became the first member of the S.E.A. Spirits brand family. Throughout the journey, we’ve built countless relationships and amazing friendships along the way. We are proud to be working with amazing brands that share our vision and we look forward to sharing many successful years ahead together. Cheers!