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Sink deeper into your deck chair with this darker option.
Its colour is clean and clear with hints of dark honey. It smells like the sweeter things in life and has the aromas of butterscotch, shortbread, toasted coconut and vanilla. The taste is deep, fresh and laidback with the flavours of caramel apples, vanilla crème brûlée, toasted coconut, dried fruits and freshly ground coffee. The finish is smooth and lingering, drifting away to French toast and raw honey.
Enjoy it in summery cocktails or with a mixer on the rocks.
If you belong to the league of the collared-and-tied-to-their-desks and are scrambling up the corporate ladder while staring wistfully at the idyllic island on your desktop wallpaper – we get you. We know the rat race is a hamster wheel of same thing, different day, round and round the clock. The air-conditioned air is stifling. Everything’s beige. You long to feel the sand beneath your feet as you shuffle along the office hallways. And the sun is long gone by the time you make your nightly exit. You need a drink. You need a holiday.
We know. So we made Beach Bum Rum – your escape from the daily grind infused with the spirit and flavours of Mauritius. Lose the tie, put your feet up and live the island.
The story of rum starts with sugarcane, which was first introduced to Mauritius by the Dutch settlers. The island’s climate and soil were ideal for growing sugarcane and the first plantations took root in no time. While proper rum wasn’t on the cards just yet, the thirsty settlers dabbled in making a sort of rudimentary rum called arrack. At first they distilled palm sap and coconut to create this clear, alcoholic liquid and later used molasses, a by-product of sugar production.
When the French took over in 1710, and 100 years later, the British, the true economic benefits of sugarcane were realised. Back then, sugar was worth its weight in gold and soon the business of producing and exporting it was booming.
Rum was patiently waiting in the wings and it was only in 1852 when Mauritius’ first commercial rum distilleries were fired up.
Beyond the sun, sea and sand, slightly more inland, Mauritius is all about sugarcane. With almost four centuries’ experience in growing the stuff and just the right terroir, the island is geared for producing some of the best quality sugar in the world.
About 27 types of sugarcane are grown on Mauritius and, bringing their own distinctive characteristics to the mix, a little bit of each one goes into making Beach Bum Rum. We follow the traditional method to make our rum and add an extra kick of island flavour by infusing it with vanilla and coconut. You can’t get any more Mauritian than that.
The coconut is the undisputed mascot of island getaways. Like sugarcane, Mauritius’ first coconut trees were planted by the Dutch East India Company. The species is an heirloom variety from Java in Indonesia, and when making our dark and white rum we use both the young and old coconuts for an exciting balance of different flavours.
In 1819, French entrepreneurs shipped vanilla fruits to the islands of Réunion and Mauritius, Comoros islands, Seychelles, and Madagascar, along with instructions for pollinating them.
By 1898, the islands produced a combined 200 metric tons of vanilla beans, about 80% of world production!
We use a mix of grade-a and grade-b “vanilla planifolia” also knowns as bourbon vanilla in our white and dark rum products.
Available SKU size: 700ml
Alc: 40% abv
Format: 750ml
Visual: Clean, clear and dark honey colour liquid
Nose: Clean and fresh, Notes of butterscotch, shortbread biscuit, toasted coconut, vanilla
Palate: Deep, fresh and easy drinking, Caramel apples, vanilla crème-brulee, toasted coconut, dried fruits and fresh ground coffee
Finish: Smooth and lingering, fading away to french toast and raw honey. Perfect for mixing in cocktails, served with a mixer or on the rocks
Available SKU size: 700ml
Alc: 40% abv
Format: 750ml
Visual: Clean and clear liquid
Nose: Clean and fresh, Notes of banana leaf, young coconut pulp, unsweetend vanilla
Palate: Light, fresh and easy drinking Sugarcane, vanilla, coconut pulp, banana leaf, tropical fruits, fresh cut grass
Finish: Smooth and lingering. Perfect for mixing in cocktails, served with a mixer or on the rocks
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